Photographer :: Jason Gould
The Nike project began with a consultation at the Wieden+Kennedy advertising agency then with participation in location scouting. This provided a clear understanding of what the client envisioned for the final images and also what equipment would be required for the challenging multi-location shoots. The set up moved from the frantic streets of the city to an isolated rural village, to the steps of ancient temples, to a tennis court at a modern sports club. G10 delivered final image selects to the agency for final compositing. The finished ad campaign was displayed on a massive scale throughout Asia just in time for the 2008 Olympic Games in Beijing.